Good opening round for German contender
It is difficult to quantify the benefits that derive from putting resources and management time into trade fairs. As with any such promotion, the industry characteristically sees this as an element of long-term commercial strategy.
Feedback from participation in maritime technology showcases has value in its own right. But success in sealing orders at the actual event is undoubtedly a tangible endorsement of a company's involvement.
Among the sanguine community at Europort '99. STN Atlas Marine Electronics found that it was able to convert considerable interest in its newlyunveiled, Atlas Series 1000 radars into actual business. The Hamburg-based firm said that it officially logged orders at the show for over 150 of the innovative systems, mostly entailing the 16-in. version of the new design.
Europort provided the first public presentation of the high-resolution, color radars, distinguished by what is claimed to be very effective, automatic clutter suppression using the Clean Sweep process supported by an Automated Video Enhancement (AVE) facility. A novel docking function, operating at 250 m and 500 m ranges, is another attribute of the equipment, along with the means for switching the antenna revolution from the more standard 23-rpm to 46 rpm, to enhance close-range performance and the monitoring of highspeed targets. The series of 12-in. and 16-in. equipment promises to increase STN Atlas' market reach, and will in due course include a version for incorporation in the proprietary NACOS integrated navigation and command systems.